![]() The company’s split-second pocket chronographs were used as the official timekeeping devices in 3 consecutive Olympic events: Antwerp in 1920, Paris in 1924, and Amsterdam in 1928. Introduced in 1916, it was the first stopwatch accurate to 1/100 of a second, and came with a dial that made the reading of 1/100th second increments simpler and more accurate.įollowing these achievements, Heuer became the official timekeeper of several editions of the Olympic Games, and other major sporting events. Heuer further demonstrated their dynamism with the “Mikrograph”. Three years after, Heuer introduced their first wrist chronograph. In 1911, Heuer received a patent for the “Time of Trip”, the world’s first dashboard chronograph. Throughout its history, Heuer and later Tag Heuer, has been linked with chronographs and timers. Heuer’s sons, Jules-Edouard and Charles-Auguste, took over the company when he died in 1892. Five years later, he invented the oscillating pinion, a clutch that improves the engagement of chronographs, which continues to be used until today. In 1882, Heuer earned the patent for his first chronograph. Heuer started his apprenticeship as a watchmaker at age 14, and built his workshop at the young age of 20.Įven in the early years of the company, Heuer’s focus was to create precision timepieces. The company had its beginnings in 1860, when Edouard Heuer founded Uhrenmanufaktur Heuer AG (or Heuer Watchmaking Inc.) in Saint-Imier, Switzerland. Explore our selection of Tag Heuer watches at. Furthermore, Tag Heuer was the first luxury watchmaker that dared enter the smartwatch market, with their Connected series.įrom classic chronographs, to contemporary avant garde pieces and refined models for women, Tag Heuer has a vast array of watches for every situation. Models like the Autavia, Carrera, and Monaco have earned cult status and continue to be sought after by the most seasoned collectors meanwhile, recent collections like the Formula 1 and Aquaracer are highly popular among those who live life at full speed. True to their company slogan “Don’t Crack Under Pressure”, Tag Heuer’s watches are both enduring and fashion-forward. ![]() ![]() Established in 1860, the eponymous Swiss luxury watch brand is known for its contributions in the evolution of the chronograph, its connection to automobile racing, and its remarkable innovations in the watchmaking industry.Īmong their many innovations are oscillating pinion, an invention which continues to be used in many chronographs to this day and the world’s first automatic chronographs – the Autavia, Carrera, and Monaco – which continue to be part of their catalog today. The ‘squares’ of the watch turn the watch into the perfect driver’s instrument, providing two different and complementary looks capturing the mood of darkness or light.Few brands enjoy a close association to the world of motorsport as Tag Heuer. Even the hash-marks that indicate the minutes and seconds shine brightly, so you can take more precise readings. The chronograph registers are transformed to this same glowing blue, creating a vivid contrast with the black markings for minutes and hours. As the day turns to night, it transforms into a glowing vivid blue, with black-lacquered indexes marking the hours. The exterior of the dial is a cool, light gray. It is a mesmerizing piece of Swiss watchmaking. By harnessing the capabilities of Super-LumiNova ®, the timepiece is able to expand its luminosity across a broader surface area, making the dial more visible in the dark for 3 hours after being fully charged. The bright dial is a true technical achievement for TAG Heuer. It is these emotions that inspired the making of the TAG Heuer Monaco Night Driver. This after hours experience feels more intense, more cerebral, more meditative. It’s just you, your car, and the open road. There is something magical about driving in the dark of the night. Empty roads, neon lights, the quiet glow of the streetlamps.
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